Vans

The Story of an Icon

Founded on March 16, 1966, in Anaheim, California, by Paul Van Doren and his partners, Vans is a unique brand: on its opening day, shoes were made in the morning and sold in the afternoon. The brand quickly specialized in sturdy, grippy skate shoes designed for Californian riders.

The Legacy

The Vans Old Skool, Sk8-Hi, Era, and Authentic are among the most iconic sneakers in history. Adopted by skaters, surfers, punks, and artists, Vans became a symbol of Californian counterculture. The film "Fast Times at Ridgemont High" (1982) propelled the brand into global pop culture.

Values

Creativity, authenticity, and a rebellious spirit. Vans actively supports skate culture, surfing, music, and art worldwide through events like the Vans Park Series and the Vans Warped Tour.

Why Vans Is Iconic

Nearly 60 years of history, sneakers worn by generations of rebels and creatives. Vans is the soul of California in a pair of shoes.