The Story of an Icon

Founded in 1967 in New York by Ralph Lauren, born Ralph Lifshitz in the Bronx, the brand has embodied the American dream in all its splendor for over 55 years. It all began with a collection of wide, colorful ties sold at Bloomingdale's — a modest start for a global empire.

The Heritage

The Polo Ralph Lauren polo shirt, the crested blazer, and the Oxford shirts have become timeless classics. The brand has dressed presidents, actors, and athletes. It has also created costumes for cult films like The Great Gatsby, reinforcing its image of American luxury.

The Values

Tradition, elegance, and the American way of life. Ralph Lauren embodies accessible luxury, inspired by the great WASP families of the East Coast, polo clubs, and countryside weekends.

Why Ralph Lauren is Iconic

Over 55 years of history, a world-renowned polo pony rider, and collections that transcend eras without ever aging. Ralph Lauren is American luxury in its purest form.