The Story of an Icon

Founded in 1964 in Beaverton, Oregon, as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike officially became Nike in 1971—named after the Greek goddess of victory. In less than a decade, the brand established itself as the global leader in sportswear, driven by a simple vision: to serve every athlete on the planet.

The Legacy

From Air Force 1s to Air Max, including Jordan 1s and Dunks, Nike has created the most iconic sneakers in history. The brand has outfitted legends like Michael Jordan, Serena Williams, Cristiano Ronaldo, and Tiger Woods—collaborations that have redefined sport and popular culture.

The Values

Just Do It. Since 1988, this slogan has embodied Nike's DNA: self-transcendence, resilience, and ambition. Nike blends high-level performance and streetwear culture with a boldness that has spanned generations.

Why Nike Is Iconic

Over 50 years of innovation, legendary collaborations with Travis Scott, Off-White, or Sacai. Nike is much more than a sports brand—it's a global cultural symbol. Discover the Nike pieces selected by ICONIC DEALS—timeless classics at an exceptional price.