The Story of an Icon

Founded in 1906 in Boston, Massachusetts, by William Riley, New Balance began by manufacturing orthopedic insoles and comfort shoes. The brand gradually specialized in running shoes and became a global benchmark thanks to its manufacturing quality and multiple widths.

The Heritage

The 990, 574, 550, and 2002R models have become icons of the global sneaker game. New Balance is one of the few major brands that still manufactures a portion of its shoes in the United States and the United Kingdom. The brand has been embraced by streetwear culture and fashion enthusiasts worldwide.

The Values

Quality, performance, and independence. New Balance is one of the few major sports brands to remain independent and family-owned. It embodies an authentic alternative to the industry giants.

Why New Balance is Iconic

More than 115 years of history, sneakers lauded by connoisseurs, and a meteoric rise in streetwear culture. New Balance is the choice of those who know.