The story of an icon

Founded in Paris in 1933 by René Lacoste, French tennis legend nicknamed "The Crocodile", the brand revolutionized sportswear by creating the first cotton piqué polo shirt. A garment designed for comfort on the tennis court, it would become a global icon of casual elegance.

The legacy

The Lacoste polo shirt with its small embroidered crocodile is one of the most recognizable garments in the world. Worn by tennis champions, presidents, and fashion stars, it has embodied a style that is both sporty and refined for over 90 years. The brand also outfits the French tennis and Davis Cup teams.

Values

Elegance, sport, and French craftsmanship. Lacoste embodies the French art of living with a touch of sportiness and impeccable manufacturing quality.

Why Lacoste is iconic

Over 90 years of history, a crocodile recognized in 100 countries, and a polo shirt that has never aged. Lacoste is elegant France playing tennis.