The History of an Icon

Founded in 1919 in Rochester, New York, by the Feinbloom brothers, Champion began by manufacturing sportswear for American universities. The brand invented the hooded sweatshirt (hoodie) in the 1930s and revolutionized American sportswear forever.

The Legacy

The Champion hoodie with its embroidered "C" logo has become one of the most recognizable garments in the world. Worn by American university teams, then adopted by hip-hop and streetwear culture, Champion experienced a spectacular renaissance in the 2010s, becoming one of the most desired brands of the streetwear generation.

The Values

Authenticity, heritage, and American sport. Champion embodies the spirit of the American campus and university sports culture, with a manufacturing quality proven for over a century.

Why Champion is Iconic

Over 100 years of history, the invention of the hoodie, and a phenomenal comeback in global streetwear culture. Champion is the original — before streetwear existed, Champion was already there.