The Story of an Icon

Founded in 1949 in Herzogenaurach, Germany, by Adolf "Adi" Dassler, Adidas was born from a passion for sport and performance. The name is a contraction of his nickname "Adi" and his last name "Dassler". The iconic three stripes are recognized worldwide.

The Legacy

From Stan Smith to Superstar, via Gazelle and Yeezy, Adidas has created some of the most iconic sneakers in history. The brand has dressed sports legends such as Muhammad Ali, Jesse Owens, and Zinedine Zidane.

Values

Impossible is Nothing. Adidas embodies self-transcendence, innovation, and creativity. The brand blends sports performance and streetwear culture with a distinctly German elegance.

Why Adidas is Iconic

Over 70 years of history, legendary collaborations with Kanye West, Pharrell Williams, or Stella McCartney. Adidas is an institution in global sport and fashion.